Why creative assets matter: BookMachine’s final Unplugged event of 2020

It's true what they say, illustrations and images really can make or break a publication. No matter how great the typography is or how beautifully written the words are, if the creative assets don't deliver you will only have half a product! On Wednesday 11th November join me (Sophie) and an amazing panellist of speakers [...]

PARSNIP in ELT publishing

On a state visit to China in November 2010, David Cameron, with his coalition ministers, turned up to a welcoming ceremony well dressed and well versed in cultural relations between the two nations. As is customary in November, the British ministers donned poppies in remembrance of those who fell during the Great War. However, this [...]

Skills development is a key element of emc’s success

Staying sharp - twice a day the Publishing Services team takes time to stretch At emc design we’re constantly striving to develop our skills and increase our knowledge in order to offer an even better service to our clients. In fact, continuous improvement is one of our core values, and regularly making enhancements [...]

6 tips for adapting artwork

At emc design we are very familiar with adapting educational course materials for multiple markets. Often the International version will be adapted to suit different markets, territories and educational situations. As well as re-writing anything from 20-60% of the material the artwork and images are also adapted to suit these different versions and the newly written content. [...]

What makes an image memorable?

http://gty.im/475701256 In our selfie, snap-chat, Instagram obsessed world we are asking what makes an image memorable? Or perhaps not necessarily memorable but one that has a permanence, a presence that will stick in our minds for more than a few seconds of scrolling through Facebook and Twitter. In a recent Royal Academy of [...]

Unleashing the power of emc’s “fine-tooth comb”

Here at emc design, we work with publishers of all sizes – from large international education publishers to niche specialists who only publish occasionally. Like our clients, we are big and small. Yep, you read that right. We are one of the biggest agencies in the publishing industry, but we work in small teams, each dedicated to [...]

Meet Michael: our new art buyer

We’d like you to meet Michael, our new Art Buyer who started with us at the beginning of December. Michael, who has a wealth of experience from his time at the RSPB’s head office as well as his own photography expertise, joined our busy Creative Content team to help us continue to source beautiful photos, artwork and media for [...]

Creative Content team at The London Illustration Fair

Last Friday, the emc Creative Content team (Kathryn, Lucy and Michael) had a fantastic day out travelling down the Thameslink rail service to check out this year’s London Illustration Fair. The event has been held at Bargehouse on the Southbank since 2015, and focuses on bringing together illustrators, collectives, companies, galleries and creative start-ups who [...]

Meet us at The London Illustration Fair

Next week from the 1st to 4th December London's Oxo Tower plays host to the London Illustration Fair and we're going to be there. The event showcases some of the best illustrative talent from across the globe as well as exhibits other crafty wares. There are also various workshops to get your teeth stuck into [...]

We’re looking for designers and art buyers to join our team

With lots of new projects booked into the studio we are once again on the hunt for lovely, talented people to join our creative editorial design agency. In particular we are looking for Junior Designers to join us via our Graduate Design Scheme. And Art buyers who can source & commission beautiful illustrations as well [...]