6 tips for adapting artwork

At emc design we are very familiar with adapting educational course materials for multiple markets. Often the International version will be adapted to suit different markets, territories and educational situations. As well as re-writing anything from 20-60% of the material the artwork and images are also adapted to suit these different versions and the newly written content. [...]

What makes an image memorable?

http://gty.im/475701256 In our selfie, snap-chat, Instagram obsessed world we are asking what makes an image memorable? Or perhaps not necessarily memorable but one that has a permanence, a presence that will stick in our minds for more than a few seconds of scrolling through Facebook and Twitter. In a recent Royal Academy of [...]

Meet Michael: our new art buyer

We’d like you to meet Michael, our new Art Buyer who started with us at the beginning of December. Michael, who has a wealth of experience from his time at the RSPB’s head office as well as his own photography expertise, joined our busy Creative Content team to help us continue to source beautiful photos, artwork and media for [...]

25 Top Words of The Day

Every day our Creative Services team choose a Word of the day. As part of our 25th birthday, we have chosen 25 of their top choices to share with you and here they are: Epexegesis (n) The addition of extra words to clarify an explanation. Penniform (adj) Feather-shaped. Atrate (n) A person who dresses in black. Halcyon (adj) Calm; peaceful; [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

How to add creative value without extra cost

We're always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). This adds value to the page without our client needing to purchase images. It's also part of our design service at emc! We keep a pool of commonly used textures and even flags. This means that we're not drawing [...]