6 tips for adapting artwork

At emc design we are very familiar with adapting educational course materials for multiple markets. Often the International version will be adapted to suit different markets, territories and educational situations. As well as re-writing anything from 20-60% of the material the artwork and images are also adapted to suit these different versions and the newly written content. [...]

What makes an image memorable?

http://gty.im/475701256 In our selfie, snap-chat, Instagram obsessed world we are asking what makes an image memorable? Or perhaps not necessarily memorable but one that has a permanence, a presence that will stick in our minds for more than a few seconds of scrolling through Facebook and Twitter. In a recent Royal Academy of [...]

Meet Michael: our new art buyer

We’d like you to meet Michael, our new Art Buyer who started with us at the beginning of December. Michael, who has a wealth of experience from his time at the RSPB’s head office as well as his own photography expertise, joined our busy Creative Content team to help us continue to source beautiful photos, artwork and media for [...]

Where does a design agency fit into publishing? We explore this as part of the PA's #workinpublishing week

This week we're getting involved with the Publishers Association's campaign #workinpublishing week. The PA are running a host of events to help highlight the variety of jobs within the publishing sector and are asking people who work within the industry to share their top tips and guidance for potential new recruits into the industry. So [...]

Do you know your known knowns?: A Reflection from BookMachine's 5th Birthday

As Assistant Production Editor at emc design, one part of my job that I really enjoy is attending events within the publishing industry. My first blog post is inspired by the BookMachine talk we attended in London in September. George Walkley at BookMachine: The Next Five Years of Publishing. Credit: Sam Perkins BookMachine celebrated their fifth [...]

What's the difference between Rights Managed and Royalty Free images?

Art Buying Co-ordinator at emc design. Photo taken by Lina and Tom - Wedding & Event Photography Whether or not you’re interested in rights and licensing of images, if you’re at all involved in photo research, selection and use, it’s important to know some key facts about the process. Educational and ELT books [...]

The benefits of in-house Creative Content – a designers response

Last week we posted 'The benefits of in-house Creative Content – why picture researchers need designers'. The post looked at the advantages from a picture research point of view of working in the same studio as our designers. Amy, one of our Design Managers, gives her response on why our set-up is beneficial to our design [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Creative Content launched at BookMachine

If you're reading this then you're probably at, or are going to, one of the BookMachine events this evening. If you're not and have just stumbled across us – hello! This evening BookMachine (the place for publishing folk to connect with each other) is hosting events in Oxford, London and Barcelona to celebrate and promote [...]

Artist Celia Hart shows us how to linocut

emc design not only designs and produces materials for the publishing industry, we also research (and clear the rights for) images and commission illustrations  from our huge database of artists. We enjoy building up good relationships with the artists we use and enjoy collaborating with them on projects, as well as saying hello on social [...]