Why creative assets matter: BookMachine’s final Unplugged event of 2020

It's true what they say, illustrations and images really can make or break a publication. No matter how great the typography is or how beautifully written the words are, if the creative assets don't deliver you will only have half a product! On Wednesday 11th November join me (Sophie) and an amazing panellist of speakers [...]

PARSNIP in ELT publishing

On a state visit to China in November 2010, David Cameron, with his coalition ministers, turned up to a welcoming ceremony well dressed and well versed in cultural relations between the two nations. As is customary in November, the British ministers donned poppies in remembrance of those who fell during the Great War. However, this [...]

6 tips for adapting artwork

At emc design we are very familiar with adapting educational course materials for multiple markets. Often the International version will be adapted to suit different markets, territories and educational situations. As well as re-writing anything from 20-60% of the material the artwork and images are also adapted to suit these different versions and the newly written content. [...]

Show me what you mean­ – how editors and authors can influence the design process [guest post]

http://gty.im/573586649 Lyn Strutt is an ELT professional providing editorial services and consultancy for the educational publishing industry. She is an Advanced Professional Member of the SfEP with extensive experience of editing teaching and training materials, and has a background in training adults in English and business skills. In this post, she looks at ways in [...]

Unleashing the power of emc’s “fine-tooth comb”

Here at emc design, we work with publishers of all sizes – from large international education publishers to niche specialists who only publish occasionally. Like our clients, we are big and small. ivermectin sales Yep, you read that right. We are one of the biggest agencies in the publishing industry, but we work in small teams, each [...]

Meet Michael: our new art buyer

We’d like you to meet Michael, our new Art Buyer who started with us at the beginning of December. Michael, who has a wealth of experience from his time at the RSPB’s head office as well as his own photography expertise, joined our busy Creative Content team to help us continue to source beautiful photos, artwork and media for [...]

Creative Content team at The London Illustration Fair

Last Friday, the emc Creative Content team (Kathryn, Lucy and Michael) had a fantastic day out travelling down the Thameslink rail service to check out this year’s London Illustration Fair. The event has been held at Bargehouse on the Southbank since 2015, and focuses on bringing together illustrators, collectives, companies, galleries and creative start-ups who [...]

Meet us at The London Illustration Fair

Next week from the 1st to 4th December London's Oxo Tower plays host to the London Illustration Fair and we're going to be there. The event showcases some of the best illustrative talent from across the globe as well as exhibits other crafty wares. There are also various workshops to get your teeth stuck into [...]

Kristina takes a look at Photoshop's new Artboard feature

Here at emc, we are all full Creative Cloud subscribers which means we get constant access to the latest updates from Adobe. Some of these updates pass us by and often are just little bug fixes. However, the most recent update to Photoshop (CC 2015) is pretty immense – we wonder how long they’ve had [...]

The benefits of in-house Creative Content – why picture researchers need designers

In our previous posts about using stock images in ELT materials, we discussed how to make the most of picture research, giving away some of our (not-so-secret) secrets. Here at emc, we’re lucky to have a dedicated, in-house Creative Content team who work closely with our designers to ensure that the research we do not [...]