Show me what you mean­ – how editors and authors can influence the design process [guest post]

http://gty.im/573586649 Lyn Strutt is an ELT professional providing editorial services and consultancy for the educational publishing industry. She is an Advanced Professional Member of the SfEP with extensive experience of editing teaching and training materials, and has a background in training adults in English and business skills. In this post, she looks at ways in [...]

Putting the image first in ELT material development – interview with author Ceri Jones

During this year's IATEFL conference one of the big themes that stood out for us was the prominence image and video were given, as part of the teaching process but also the creation of ELT materials – finally we say! Where once the image on the page was more of an after-thought, briefed once the main [...]

The benefits of in-house Creative Content – a designers response

Last week we posted 'The benefits of in-house Creative Content – why picture researchers need designers'. The post looked at the advantages from a picture research point of view of working in the same studio as our designers. Amy, one of our Design Managers, gives her response on why our set-up is beneficial to our design [...]

The benefits of in-house Creative Content – why picture researchers need designers

In our previous posts about using stock images in ELT materials, we discussed how to make the most of picture research, giving away some of our (not-so-secret) secrets. Here at emc, we’re lucky to have a dedicated, in-house Creative Content team who work closely with our designers to ensure that the research we do not [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Using stock images in ELT materials design

Over the next couple of weeks our Creative Services team will be hosting a blog series on images - where to find them, why they are important and the role they play in ELT. Our first post will be about stock images and their use in ELT material design. In ELT materials, a well-chosen image is more than a [...]

How to add creative value without extra cost

We're always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). This adds value to the page without our client needing to purchase images. It's also part of our design service at emc! We keep a pool of commonly used textures and even flags. This means that we're not drawing [...]

A look at Getty's Lean In Collection

On November 6th 2014, a few of us from emc design attended the BookMachine event held in London with guest speaker Rebecca Swift. It was an informal event and an opportunity to meet, socialise and network with other people from within the publishing industry, including designers, editors, writers, publishers and general book lovers. Sophie from emc said: [...]

Instagram – Creativity for time poor people

EMC is expanding it’s Creative Content department and we are very focused on creative images. A number of our designers have creative hobbies outside of work, including our MD Mike. He has recently joined Instagram and here is his take on the forum. When time allows I enjoy drawing and painting and also photography. What I don’t do any more is actual design in the [...]