Pinterest: How and why do we use it?

We love Pinterest! As a design agency, being able to find inspiration and market trends quickly and efficiently in a demanding publishing world is vital. Not only to ensure that we can meet design budgets but to ensure that we are designing the most creatively appealing material as well as ensuring we design for the [...]

Putting the image first in ELT material development – interview with author Ceri Jones

During this year's IATEFL conference one of the big themes that stood out for us was the prominence image and video were given, as part of the teaching process but also the creation of ELT materials – finally we say! Where once the image on the page was more of an after-thought, briefed once the main [...]

The benefits of in-house Creative Content – a designers response

Last week we posted 'The benefits of in-house Creative Content – why picture researchers need designers'. The post looked at the advantages from a picture research point of view of working in the same studio as our designers. Amy, one of our Design Managers, gives her response on why our set-up is beneficial to our design [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Using stock images in ELT materials design

Over the next couple of weeks our Creative Services team will be hosting a blog series on images - where to find them, why they are important and the role they play in ELT. Our first post will be about stock images and their use in ELT material design. In ELT materials, a well-chosen image is more than a [...]

How agile can we be? Top 5 tips for working together in a global publishing industry – Part 3 of 3

So here we are at the third and final post in our mini-series on being agile in the publishing world. If you’ve been following along with us so far, in part 1 of this mini-series, you’ll remember that we introduced the complex and rapidly-changing world of (specifically) ELT publishing, highlighting the need for agile workflows [...]

How agile can we be? Working effectively with small businesses – Part 1

As global publishers increasingly promote agile workflows both internally and externally, they rely more and more heavily on many individuals and smaller businesses to help get their massive, multi-million pound courses and products to market. These external suppliers (like emc) can provide any number of different services – from simple design of one component to [...]

How to add creative value without extra cost

We’re always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). القمار This adds value to the page without our client needing to purchase images. It’s also part of our design service at emc! العاب تجلب المال We keep a pool of commonly used textures and even flags. This means [...]

Meet the IPG Innovators at London Book Fair

We're really excited to be taking part in the Independent Publishers Guild's "Meet the Innovators" zone at this year's The London Book Fair. There will be a total of nine companies taking part including us! We decided to take part because we want to talk to companies about innovative ways we can work together, either through collaborative projects [...]

A window into our world

Way back in May last year we took the big decision to move into new premises as we had outgrown our old studio at the Barn. Whilst we settled in quickly (we had to really as we were incredibly busy) we still needed to do quite a bit of work to create the design studio [...]