Shortly after we moved to our new studio in 2014, we decided a type based table would be a nice piece of furniture to have in our reception. But we couldn’t find what we were looking for. Consequently we decided to make one ourselves. We bought two empty type cases, bolted them together on a base, [...]
http://gty.im/573586649 Lyn Strutt is an ELT professional providing editorial services and consultancy for the educational publishing industry. She is an Advanced Professional Member of the SfEP with extensive experience of editing teaching and training materials, and has a background in training adults in English and business skills. In this post, she looks at ways in [...]
Here at emc design, we work with publishers of all sizes – from large international education publishers to niche specialists who only publish occasionally. Like our clients, we are big and small. ivermectin sales Yep, you read that right. We are one of the biggest agencies in the publishing industry, but we work in small teams, each [...]
Collins duotone colourizer app In Part one, we looked at the historical necessity of using two colours and how we used to go about achieving this. Of course, all of these techniques can still be used, but most people work in CMYK or RGB nowadays. The agency Collins who re-branded Spotify, because of the need [...]
One of the design trends in which we’ve seen a resurgence lately is working with a restricted colour palette. Back in the day, when EMC was young (and before), this was because of the relatively high cost of four colour printing. So books, book covers and marketing material often had to use one or two colours. [...]
This time last year we turned 25 years old and have had a year-long celebration of this milestone. Throughout the year we've published special interviews with long-standing members of staff John, Mike and Gavin. We've written a host of 25 themed posts like 25 years of education, 25 influential designers and 25 keyboard short-cuts. We've eaten a lot of [...]
We had a fabulous evening at our BookMachine event 'Marketing Vs Design: Which matters more?' Our three fantastic guest presenters; Katie Roden, Matt Haslum and Mark Ecob spoke about the merits of both marketing and design within the publishing process. They left us with some brilliant tips on how the two functions and teams can be [...]
Next Wednesday we are running our second BookMachine event 'Marketing Vs Design – Which matters more?' The title is intentionally facetious and the evening is set to be a light-hearted look into both the marketing and design functions of the publishing process, because of course both are of equal importance. However, we're asking the question because [...]
http://gty.im/183304802 One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they're confident in understanding, then they can spend the full amount of time designing instead of querying what is [...]
Marketing Vs Design – which matters more? This is the question we are posing on Wednesday 2nd November as part of our next BookMachine design event. We all know that both design and marketing are integral to making and selling the best books but all too often the two disciplines are kept very separate [...]
