Marketing Vs Design – which matters more? This is the question we are posing on Wednesday 2nd November as part of our next BookMachine design event. We all know that both design and marketing are integral to making and selling the best books but all too often the two disciplines are kept very separate [...]
Hill Top - Beatrix’s farm in Near Sawrey, in the Lake District - it features in The Tale of Tom Kitten and The Tale of Samuel Whiskers Just six years ago the New York Times was lamenting the decline in popularity of children’s picture books, apparently due in part to ambitious parents pushing [...]
We’re excited as MaWSIG is hosting a Summer Meetup in London on Thursday 30 June 2016. With lots happening in ELT publishing since the IATEFL conference in April, it will be the perfect way for friends, colleagues and MaWSIG members to catch up with what everyone’s been doing. It’s going to be a great evening with a relaxed atmosphere to network and chat in. [...]
We're excited as the IATEFL International Annual Conference & Exhibition kicks off today! With over 2,500 ELT professionals from more than 100 countries attending and a 4-day programme of around 500 talks, workshops and symposiums as well as a vibrant social programme, it's going to be a great few days. Sophie from emc, who is also on the MaWSIG events [...]
On Saturday Sophie from emc headed down to London to the beautiful Macmillan campus for MaWSIG's conference 'New Ways of Working for New Ways of Learning'. The day was a real mix of practically looking at the ways in which our working practices have changed over recent years to how these have impacted the classrooms [...]
We’re celebrating our 25th anniversary with a special BookMachine birthday party on Wednesday 10th February, at The Square Pig & Pen, Central London. With the event just around the corner, we thought we would give you a few pointers to get you thinking "Why Design Matters" which was originally posted on BookMachine's blog last week. For many, design can be [...]
Author and materials writer, Hugh Dellar, visited all of us here at emc this week to give us an ELT workshop. The idea of the workshop was for emc folk to gain more of an insight into the materials that we work on and to help us understand more about how they are used in the classroom [...]
We’re celebrating our 25th with a special BookMachine birthday party on Wednesday 10th February, at The Square Pig & Pen, Central London. For this special birthday edition, we’re asking “Why Design Matters: Collaborating with your design team” and have invited three speakers to help look at the role of design within the publishing industry. Our speakers include: David Pearson [...]
We’re looking forward to all the exciting events coming up in the New Year including IATEFL’s Materials Writing Special Interest Group’s (MaWSIG) 2016 Conference: New Ways of Working for New Ways of Learning, sponsored by Macmillan Education. Sophie from emc design, who is also on the MaWSIG events committee talks us through what we can expect. “The [...]
As part of our 25th Birthday we will be doing a series of '25' themed blog posts over the next year. To kick off we have a selection of 25 photos from our Christmas party at Corner5, Box End last week. This year we decided to do a last minute Secret Santa for the first [...]
