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So far emc design has created 248 blog entries.

10 take aways from ‘Marketing Vs Design: Which matters more?’

We had a fabulous evening at our BookMachine event 'Marketing Vs Design: Which matters more?' Our three fantastic guest presenters; Katie Roden, Matt Haslum and Mark Ecob spoke about the merits of both marketing and design within the publishing process. They left us with some brilliant tips on how the two functions and teams can be [...]

How to write a design brief and why it’s important to get right

http://gty.im/183304802 One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they're confident in understanding, then they can spend the full amount of time designing instead of querying what is [...]

Creative Content’s Pic of the week

  http://gty.im/128115961                   On the first Friday in October of every year, World Smile Day is celebrated. Something as simple as a smile can go a long way. And it is a scientific fact that if you smile for 30 seconds, it can give your mood [...]

Upcoming ELT events and conferences

As a design agency that has a specialism in designing for the English Language Teaching (ELT) market we have a particular interest in ELT events. We find it's a great way to keep up-to-date with what's going on in the industry both from a publishing perspective but also from a teacher and student one. So we [...]

Marketing Vs Design – which matters more? [EVENT]

  Marketing Vs Design – which matters more? This is the question we are posing on Wednesday 2nd November as part of our next BookMachine design event. We all know that both design and marketing are integral to making and selling the best books but all too often the two disciplines are kept very separate [...]

Creative Content’s Pic of the Week

http://gty.im/139867236 Caption: El Ateneo Grand Splendid Book Store in a former theatre , Buenos Aires, Argentina This week, we have chosen a World Book Day themed pic of the week. We'd love to know how you celebrated World Book Day yesterday and if you dressed up, what did you dress up as?

By | March 4th, 2016|Categories: Publishing|0 Comments

Celebrating 25 years of design [Interview with Production Manager John]

 In the latest of our special 25-year anniversary blog posts, we interview John, our Production Manager. John joined emc back in 1998 as Mike’s first full-time employee and is still with us today. 1.  When you first joined emc, InDesign didn’t exist! In this time what have been some of the biggest changes you’ve seen in the tools of [...]

New Ways of Working for New Ways of Learning [Event Round-Up]

On Saturday Sophie from emc headed down to London to the beautiful Macmillan campus for MaWSIG's conference 'New Ways of Working for New Ways of Learning'. The day was a real mix of practically looking at the ways in which our working practices have changed over recent years to how these have impacted the classrooms [...]

25 Top Pics of the Week

As photo researchers, we come across beautiful photography every day. Whether it's stock library, specialist or editorial imagery, there's so much content out there that sometimes it's hard to just pass by. That's why we dedicate our creative content series to some of the most beautiful, high impact and inspiring images. Some of our choices [...]