As we predicted publishers are starting to use QR codes in their printed materials. Have a look at this article from Melville House Publishing | Hybrid Books about integrating QR codes into new publications. We think it’s a great way to add value to printed material as readers get so much more additional content in the form of maps, photos and illustrations.
It won’t be much longer now until we start to see more of these little boxes littering the pages of our books. We just hope they start to look a little prettier as per our blog post about designing QR codes that look amazing!
Good luck MHP – we like your style!