How to get in to the mobile app game without losing your shirt

This is a fantastic article written by Andrew Roberts (Thanks Book Machine) and highlights many of the things we are looking at as a studio. There is so much scope out there to enhance and add value to the printed books we design for our clients but Andrew is right in saying that unless it is done appropriately there potentially is a huge amount of money to be lost.

Keep it simple and relevant seems to be a motto we are constantly hearing at the moment – one we like a lot!

If you would like to talk to us about adding value to printed material through custom apps, interactive cd-roms and ebooks then we would love to hear from you.