design briefs Archives

Concept, Creation & Marketing: Why we all need a good brief [EVENT]

Concept, Creation & Marketing: Why we all need a good brief [EVENT]

A good brief is the foundation of successful publishing. On Wednesday 18th October we host our third event with BookMachine “Concept, Creation & Marketing: Why we all need a good brief” to explore why getting the brief right helps to ensure published products go to press without too many hitches. Our founder Mike Cryer will [...]

By emc design|2022-07-24T14:36:59+01:00September 27th, 2017|Categories: Design, Educational Publishing, Events, Publishing|Tags: book machine, book machine design channel, book machine design events, BookMachine, BookMachine Events, BookMachine London, brief in publishing, cost control, design briefs, design white paper, eltjam, emc design, emc design events, GL Assessments, how to interpret a brief, Jo Sayers, Jo Sayers eltjam, Julia Garvey, Julia Garvey GL Assessments, managing design processes, managing your design processes, Mike Cryer, Mike Cryer emc design, publishing briefs, publishing cost control, reducing costs within publishing, saving design costs, The brief, the briefing process, what makes a good brief, what makes a good design brief., white paper on design, whitener on design process, why we need a good brief. What makes a good brief|0 Comments

Which matters more – Marketing or Design?

Next Wednesday we are running our second BookMachine event 'Marketing Vs Design – Which matters more?' The title is intentionally facetious and the evening is set to be a light-hearted look into both the marketing and design functions of the publishing process, because of course both are of equal importance. However, we're asking the question because [...]

By emc design|2017-01-11T15:57:28+01:00October 27th, 2016|Categories: Design, Events|Tags: authoring, book design agency, book designers, BookMachine, BookMachine EMC Design, BookMachine London, creative agency, creative editorial agency, creatives, Design, design agency, design briefs, design prototyping, designers for publishers, designers for Publishing, editorial book designers, editorial design briefing, emc, emc design, end user profile, leading UK design agency, leading UK design agency for publishing, london event, Marketing & Design event, Marketing and design event london, marketing prototypes, marketing publishing, Marketing Vs Design Which Matters More, Publishing, target end user publishing, UK book design, UK book design agency, UK book designers, UK design agencies, UK design agency, writing design briefs|0 Comments

How to write a design brief and why it’s important to get right

http://gty.im/183304802 One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they're confident in understanding, then they can spend the full amount of time designing instead of querying what is [...]