Creative Content’s Pic of the week

http://gty.im/96345748                       This week's pic, is of the sunken village of Fabbriche di Careggine in Tuscany, Italy. A water dam called Lake Vagli has submerged the village, however every decade the basin must be drained, exposing the eerie lost village.

Show me what you mean­ – how editors and authors can influence the design process [guest post]

http://gty.im/573586649 Lyn Strutt is an ELT professional providing editorial services and consultancy for the educational publishing industry. She is an Advanced Professional Member of the SfEP with extensive experience of editing teaching and training materials, and has a background in training adults in English and business skills. In this post, she looks at ways in [...]

Putting the image first in ELT material development – interview with author Ceri Jones

During this year's IATEFL conference one of the big themes that stood out for us was the prominence image and video were given, as part of the teaching process but also the creation of ELT materials – finally we say! Where once the image on the page was more of an after-thought, briefed once the main [...]

How to add creative value without extra cost

We're always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). This adds value to the page without our client needing to purchase images. It's also part of our design service at emc! We keep a pool of commonly used textures and even flags. This means that we're not drawing [...]

A look at Getty's Lean In Collection

On November 6th 2014, a few of us from emc design attended the BookMachine event held in London with guest speaker Rebecca Swift. It was an informal event and an opportunity to meet, socialise and network with other people from within the publishing industry, including designers, editors, writers, publishers and general book lovers. Sophie from emc said: [...]

Instagram – Creativity for time poor people

EMC is expanding it’s Creative Content department and we are very focused on creative images. A number of our designers have creative hobbies outside of work, including our MD Mike. He has recently joined Instagram and here is his take on the forum. When time allows I enjoy drawing and painting and also photography. What I don’t do any more is actual design in the [...]