Creative Content’s Pic of the week

  http://gty.im/128115961                   On the first Friday in October of every year, World Smile Day is celebrated. Something as simple as a smile can go a long way. And it is a scientific fact that if you smile for 30 seconds, it can give your mood [...]

Creative Content’s Pic of the Week

http://gty.im/162191212 Earlier in the week we came across a photo of the spectacular aerial sights of tulips growing in Holland, so we thought they'd make a cheery and colourful end to your week. Every year Holland imports millions of these gorgeous blooms all over the world and have become renowned for their ability to grow [...]

Creative Content’s Pic of the Week

http://gty.im/547695899 Our Creative Content team's Pic of the Week is back again with this gorgeous image from under the sea! We’d love to know how you would use this in your classroom? Would you use an image like this to talk about colour? Or would you use it to discuss marine environmental issues, such as [...]

Creative Content’s Pic of the Week

http://gty.im/503571142 An Emirati falconer prepares to train his birds on January 6, 2016, during the Liwa 2016 Moreeb Dune Festival in the Liwa desert, some 250 kilometres southwest of Abu Dhabi. The festival, which attracts participants from around the Gulf region, includes a variety of races (cars, bikes, falcons, camels and horses) or other activities [...]

Putting the image first in ELT material development – interview with author Ceri Jones

During this year's IATEFL conference one of the big themes that stood out for us was the prominence image and video were given, as part of the teaching process but also the creation of ELT materials – finally we say! Where once the image on the page was more of an after-thought, briefed once the main [...]

The benefits of in-house Creative Content – a designers response

Last week we posted 'The benefits of in-house Creative Content – why picture researchers need designers'. The post looked at the advantages from a picture research point of view of working in the same studio as our designers. Amy, one of our Design Managers, gives her response on why our set-up is beneficial to our design [...]

Creative Content Pic of the Week

Our Creative Content teams 'Pic of the Week' is of the Mae Jam Rice Terraces in Chiang Mai, Thailand. http://gty.im/501228103

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Using stock images in ELT materials design

Over the next couple of weeks our Creative Services team will be hosting a blog series on images - where to find them, why they are important and the role they play in ELT. Our first post will be about stock images and their use in ELT material design. In ELT materials, a well-chosen image is more than a [...]