Show me what you mean­ – how editors and authors can influence the design process [guest post]

http://gty.im/573586649 Lyn Strutt is an ELT professional providing editorial services and consultancy for the educational publishing industry. She is an Advanced Professional Member of the SfEP with extensive experience of editing teaching and training materials, and has a background in training adults in English and business skills. In this post, she looks at ways in [...]

How to write a design brief and why it’s important to get right

http://gty.im/183304802 One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they're confident in understanding, then they can spend the full amount of time designing instead of querying what is [...]

Design does matter: BookMachine event round-up

Last night emc design and BookMachine co-hosted the first BookMachine design themed evening 'Why Design Matters: Collaborating with your design team', at The Square Pig & Pen in Holborn. Sophie from emc design along with Sam and Laura from BookMachine had been plotting the event for a number of months, as part of [...]

Creative Content’s Pic of the Week

With Chinese New Year just around the corner, we'd love to know if you've been talking about it in the classroom! If so, how have you used images like this to help generate discussion and vocabulary? http://gty.im/507982194 Caption: KUALA LUMPUR, MALAYSIA - FEBRUARY 02: Women take a photograph inside the Thean Hou temple ahead of Lunar New Year [...]

Why design matters: Collaborating with your designers

We’re celebrating our 25th anniversary with a special BookMachine birthday party on Wednesday 10th February, at The Square Pig & Pen, Central London. With the event just around the corner, we thought we would give you a few pointers to get you thinking "Why Design Matters" which was originally posted on BookMachine's blog last week. For many, design can be [...]

25 Quick Keyboard Shortcuts

As an ever busy design studio it is vital that we work in the most efficient way possible to meet our deadlines. Whether it be starting out on a new job in the sample design stage, text formatting and typesetting a manuscript, styling realia or getting the finished article ready for press, we always ensure [...]

News Flash: New position available for Graduate Junior Designer

We are now looking for junior designers to join our team again! With lots of new and exciting projects, we're looking for more hard-working, skilled and enthusiastic people to come and join our growing team. If you are a recent graduate with a degree or HND in graphic design or typography then this may be the job for [...]

The benefits of in-house Creative Content – why picture researchers need designers

In our previous posts about using stock images in ELT materials, we discussed how to make the most of picture research, giving away some of our (not-so-secret) secrets. Here at emc, we’re lucky to have a dedicated, in-house Creative Content team who work closely with our designers to ensure that the research we do not [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Using stock images in ELT materials design

Over the next couple of weeks our Creative Services team will be hosting a blog series on images - where to find them, why they are important and the role they play in ELT. Our first post will be about stock images and their use in ELT material design. In ELT materials, a well-chosen image is more than a [...]