The first emc ‘wayzgoose’

This week saw our first 'wayzgoose', and we know what you're thinking... "the first emc what?" Historically, a wayzgoose was an annual event held by the masters of printing houses to mark the end of summer and the start of the season of working by candlelight. Thankfully we no longer have to work by candlelight, [...]

Meet Jo – one of our 2017 graduate designers [INTERVIEW]

Jo joined emc design back in August via our Graduate Design Scheme after successfully completing her BA in graphic design in 2016 and her MA in creative writing this year. We've finally found the time to post up this interview with her to find out how she's finding it all so far... You graduated from [...]

6 tips for adapting artwork

At emc design we are very familiar with adapting educational course materials for multiple markets. Often the International version will be adapted to suit different markets, territories and educational situations. As well as re-writing anything from 20-60% of the material the artwork and images are also adapted to suit these different versions and the newly written content. [...]

New project: GCSE Food Preparation & Nutrition

We're really pleased to finally showcase the brilliant new GCSE Food Preparation & Nutrition course from Illuminate Publishing. The project was design-led from the start and every page has stunning visuals to entice and help GCSE learners. We even heard this week that the first print run has already sold out! So a huge congratulations [...]

The benefits of in-house Creative Content – why picture researchers need designers

In our previous posts about using stock images in ELT materials, we discussed how to make the most of picture research, giving away some of our (not-so-secret) secrets. Here at emc, we’re lucky to have a dedicated, in-house Creative Content team who work closely with our designers to ensure that the research we do not [...]

How agile can we be? An editorial perspective – Part 2 of 3

In the first part of this mini-series we discussed the complexities of ELT publishing – focusing on publishers’ growing need to get courses to market quickly without losing quality. To do this, the supply chain for larger projects is often made up of smaller companies and individuals, all of whom are going to be working [...]

How agile can we be? Working effectively with small businesses – Part 1

As global publishers increasingly promote agile workflows both internally and externally, they rely more and more heavily on many individuals and smaller businesses to help get their massive, multi-million pound courses and products to market. These external suppliers (like emc) can provide any number of different services – from simple design of one component to [...]

How to add creative value without extra cost

We're always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). This adds value to the page without our client needing to purchase images. It's also part of our design service at emc! We keep a pool of commonly used textures and even flags. This means that we're not drawing [...]

What a busy summer we've had

The UK has seen some of its hottest temperatures for a few years this summer but whilst the rest of the country may have been donning their sun hats and relaxing by the sea emc design has been hard at work having had some of our busiest months on record. We've invested in a whole [...]

See how emc design can transform your educational materials at BETT 2013

Sophie will be visiting BETT 2013 next week. If you want to see how emc design can help you produce eye-catching educational material then drop her a line to arrange a chat over coffee during or after the show. Or why not arrange a time to come and meet our fantastic creative team at our [...]