Concept, Creation & Marketing: Why we all need a good brief [EVENT]

A good brief is the foundation of successful publishing. On Wednesday 18th October we host our third event with BookMachine "Concept, Creation & Marketing: Why we all need a good brief" to explore why getting the brief right helps to ensure published products go to press without too many hitches. Our founder Mike Cryer will [...]

How to write a design brief and why it’s important to get right

http://gty.im/183304802 One of the biggest aspects that can make or break a design project is the briefing process. The best design work comes when designers are confident, as with many walks of life. If designers are given great briefs, that they're confident in understanding, then they can spend the full amount of time designing instead of querying what is [...]