Creative Content team at The London Illustration Fair

Last Friday, the emc Creative Content team (Kathryn, Lucy and Michael) had a fantastic day out travelling down the Thameslink rail service to check out this year’s London Illustration Fair. The event has been held at Bargehouse on the Southbank since 2015, and focuses on bringing together illustrators, collectives, companies, galleries and creative start-ups who [...]

10 take aways from ‘Marketing Vs Design: Which matters more?’

We had a fabulous evening at our BookMachine event 'Marketing Vs Design: Which matters more?' Our three fantastic guest presenters; Katie Roden, Matt Haslum and Mark Ecob spoke about the merits of both marketing and design within the publishing process. They left us with some brilliant tips on how the two functions and teams can be [...]

Upcoming ELT events and conferences

As a design agency that has a specialism in designing for the English Language Teaching (ELT) market we have a particular interest in ELT events. We find it's a great way to keep up-to-date with what's going on in the industry both from a publishing perspective but also from a teacher and student one. So we [...]

Marketing Vs Design – which matters more? [EVENT]

  Marketing Vs Design – which matters more? This is the question we are posing on Wednesday 2nd November as part of our next BookMachine design event. We all know that both design and marketing are integral to making and selling the best books but all too often the two disciplines are kept very separate [...]

We’re going batty about Beatrix on her 150th anniversary

Hill Top - Beatrix’s farm in Near Sawrey, in the Lake District - it features in The Tale of Tom Kitten and The Tale of Samuel Whiskers Just six years ago the New York Times was lamenting the decline in popularity of children’s picture books, apparently due in part to ambitious parents pushing [...]

MaWSIG: Summer in the city! [EVENT]

We're excited as MaWSIG is hosting a Summer Meetup in London on Thursday 30 June 2016. With lots happening in ELT publishing since the IATEFL conference in April, it will be the perfect way for friends, colleagues and MaWSIG members to catch up with what everyone’s been doing. It's going to be a great evening with a relaxed atmosphere to network and chat in. [...]

#IATEFL16 kicks off today!

We're excited as the IATEFL International Annual Conference & Exhibition kicks off today! With over 2,500 ELT professionals from more than 100 countries attending and a 4-day programme of around 500 talks, workshops and symposiums as well as a vibrant social programme, it's going to be a great few days. Sophie from emc, who is also on the MaWSIG events [...]

New Ways of Working for New Ways of Learning [Event Round-Up]

On Saturday Sophie from emc headed down to London to the beautiful Macmillan campus for MaWSIG's conference 'New Ways of Working for New Ways of Learning'. The day was a real mix of practically looking at the ways in which our working practices have changed over recent years to how these have impacted the classrooms [...]

Why design matters: Collaborating with your designers

We’re celebrating our 25th anniversary with a special BookMachine birthday party on Wednesday 10th February, at The Square Pig & Pen, Central London. With the event just around the corner, we thought we would give you a few pointers to get you thinking "Why Design Matters" which was originally posted on BookMachine's blog last week. For many, design can be [...]