Pinterest: How and why do we use it?

We love Pinterest! As a design agency, being able to find inspiration and market trends quickly and efficiently in a demanding publishing world is vital. Not only to ensure that we can meet design budgets but to ensure that we are designing the most creatively appealing material as well as ensuring we design for the [...]

Putting the image first in ELT material development – interview with author Ceri Jones

During this year's IATEFL conference one of the big themes that stood out for us was the prominence image and video were given, as part of the teaching process but also the creation of ELT materials – finally we say! Where once the image on the page was more of an after-thought, briefed once the main [...]

The benefits of in-house Creative Content – a designers response

Last week we posted 'The benefits of in-house Creative Content – why picture researchers need designers'. The post looked at the advantages from a picture research point of view of working in the same studio as our designers. Amy, one of our Design Managers, gives her response on why our set-up is beneficial to our design [...]

The benefits of in-house Creative Content – why picture researchers need designers

In our previous posts about using stock images in ELT materials, we discussed how to make the most of picture research, giving away some of our (not-so-secret) secrets. Here at emc, we’re lucky to have a dedicated, in-house Creative Content team who work closely with our designers to ensure that the research we do not [...]

Using stock images in ELT materials design – making the most of your picture research

Last week we discussed stock images in ELT materials design, including the benefits and limitations of their use. We briefly touched on what picture researchers need to do to find the right images, and in this post we’ll dig a bit deeper and explore how we approach picture research here at emc. The deal with [...]

Using stock images in ELT materials design

Over the next couple of weeks our Creative Services team will be hosting a blog series on images - where to find them, why they are important and the role they play in ELT. Our first post will be about stock images and their use in ELT material design. In ELT materials, a well-chosen image is more than a [...]

How agile can we be? Working effectively with small businesses – Part 1

As global publishers increasingly promote agile workflows both internally and externally, they rely more and more heavily on many individuals and smaller businesses to help get their massive, multi-million pound courses and products to market. These external suppliers (like emc) can provide any number of different services – from simple design of one component to [...]

How to add creative value without extra cost

We’re always drawing odd bits and pieces to embellish realia (real life examples in educational publishing). القمار This adds value to the page without our client needing to purchase images. It’s also part of our design service at emc! العاب تجلب المال We keep a pool of commonly used textures and even flags. This means [...]

An Interview with Alice of Meiklejohn illustration agency on Kids Corner

Here at emc, we often commission artwork from a talented pool of illustrators for the projects we work on. As part of this we like to keep up with new and developing artists and the illustration agencies. We recently came across ‘Kids Corner’ – a new area within the Meiklejohn illustration agency, especially dedicated to [...]

Into the vaults at The Higgins Bedford

Mike (Cryer), his son Sam and friend Jason Pinny recently had an exciting opportunity to look at the Edward Bawden collection at The Higgins (http://www.thehigginsbedford.org.uk) in Bedford. Prompted by Mike and Sam developing an interest in linocutting (see previous blogs), Sam asked The Higgins Bedford if we might be allowed a private viewing. Bawden donated [...]